Soul Organics make delicious cold-pressed juices using the freshest organic fruit and vegetables. The team is incredibly passionate about their craft, and their original identity just wasn't doing them or their product justice. Cue a complete brand identity, communication and packaging overhaul, with a focus on vitality, playfulness and passion.
Project: Brand / Typography / Packaging
Initial wordmark concepts explored the use of hand-rendered typefaces to capture the artisanal, organic nature of the product. These explorations were then developed into a bespoke typeface to be used across brand collateral and the wordmark was pared back to a classic serif for balance.
The packaging stands out amongst its competitors, showcasing the vivid colours of the juices and ensuring strong shelf presence.
The bold palette, distinctive typeface and cheeky tone of voice is carried across the brand collateral to create a strong, recognisable brand identity.