As Global Design Lead for Allpress I was involved in multiple projects for the brand, the largest of which included a complete overhaul of the product packaging and a switch to 100% commercially compostable substrates. This project was awarded Bronze in the Packaging category of the Best Awards 2020.
Project: Packaging Design
To retain Allpress’ characteristic dark brown and tan brand colours a kraft paper substrate was used, while the dark elements were reverse-printed with water-based inks. The result is a deceptively simple paper bag – heavily textured with a nice crackle in the hand.
The baroque scrolling side-pattern that had been a core Allpress element since the ’90s was updated with a new graphic abstracted from images of freshly picked coffee drying on the patios at origin. The raked lines reference Japanese zen gardens as much as coffee.