As Global Design Lead for Allpress I was involved in multiple projects for the brand, including directing a complete redesign of the ecommerce website. The site encompasses ecommerce across five international regions and further includes a cafe/roastery geo-locator, community journal and information for wholesale and office customers.
Additionally, the reimagined site needed to pay homage to the brand heritage while modernising it for digital.
Project: UX & UI Design / Product Photography Direction
The reimagining of the Allpress website needed to fulfil a number of important functions: tell the brand story, connect with the community, incorporate cafe finder functionality internationally, and operate ecommerce across multiple regions (and languages).
While online sales are obviously a crucial metric, it was also vital to take the user on a journey of flavour and discovery; every coffee product page delves deeper into bean origin and tasting notes, while the site’s community blog features insight into behind-the-scenes action at Allpress.
Product images were all shot in studio with dramatic, high contrast lighting. Product images are kept consistent across the site and the photographic style heroes the products themselves.