Offering a bespoke artwork curation service for residential and commercial customers, the team at The Art Precinct wanted a distinctive identity that was “evocative, elegant and courageous”.
Project: Brand
The symbol of the owl was chosen for both its ties to Athena, Greek Goddess of Wisdom and the Arts, as well as its role in Maori legend; owl spirits act as ‘kaitiaki’ or guardians and have the power to protect and advise.